Bram Collins started in the tourism industry in 1990 when his family developed Undara Experience, becoming a Savannah Guide and conducting tours of the Undara Lava Tubes.

Bram has extensive experience in the tourism industry from Operational Management and Events to Sales and Marketing.

Bram served for ten years on the board of Savannah Guides, three years as secretary and three years as President. Bram spent ten years as Outback Director on the board of Tourism Tropical North Queensland and nine years as Outback Director and Deputy Chairman of Tropical Tablelands Tourism. Bram was elected Chairman of Savannah Way in 2019.