Join us on the 19-20th June at Pullman Cairns International for the Developing Northern Australia Conference 2017.

Ms Melindee Hastie, Extension Consultant at the University of Melbourne will be attending this year’s conference, presenting the topic of “Unlocking the food value chain: the industrial transformation for ASEAN markets”.

Melindee Hastie

The University of Melbourne and Mondelez International have launched an ARC (Australian Research Council) funded Research hub, Part of the industrial transformation research program (ITRP), this hub is one of the first collaborative research hubs established under the government innovation agenda. This hub applies leading-edge R&D with novel market insights and manufacturing innovation to grow Australian exports into key ASEAN markets.

This project aims to advance the positioning of Australia as a premium brand leading to a sustained competitive advantage, and will assist the creation of more productive supply chains across the food industry. Project collaborators include Swinburne University as well as several food industry partners.

Additionally, Mondelez International contributes extensive research and marketing experience in the South East Asian region to each of the research streams. The ITRP hub is a four year program with six distinct but closely integrated research streams and the project is now two years in with research outputs that can be leveraged by the Australian food industry.

This presentation will provide an overview of the hub’s research activities including updates on the latest industry focussed outputs, for instance consumer insights from export markets, a novel market analytics method (presented via case study), sensory analysis as an industry tool as well as new sensory technology development, development of a supply chain management / design model for export, and packaging innovation including anti-counterfeiting technology options.

Mondelez International and the University of Melbourne have also committed to share research outcomes with small and medium sized enterprises (SMES) and the wider sector through an open innovation model and some of the hub’s industry engagement activities will also be presented.