The strength and power of a football club within remote communities cannot be underestimated when tackling social change.
Veteran sports broadcaster Charlie King is using remote football clubs in the Northern Territory to inspire others to take part in the No More campaign.
The Ltyentye Apurte Football Club is located about 80 kilometres south east of Alice Springs on what is mostly a dirt road journey to the small community of Santa Teresa of about 550 residents.
Mr King founded the No More campaign and has been involved for more than 11 years, challenging members in local communities to take a stand against issues such as domestic violence.
“A lot of it is about empowering men and encouraging men to have a stronger say about the things that make a community a good place,” Mr King said.
“Things about stopping family violence and things about dealing with some of those issues that men have long avoided.
“We want to challenge the men to be responsible for doing something about it and we think football teams can actually do that.”
Mr King has travelled to many communities including Ramingining, Groote Eylandt and Gunbalanya to change the perception of the winning and losing in football, and how it transitions to life at home.
“It’s been pretty good. The relationship is strong and when things don’t work out in the community then Santa Teresa will often ring the No More campaign through Catholic Care and say we need to start having some more discussions around these particular issues,” Mr King said.
“The first thing is to get everyone to understand what the issue is and what the problem is.
“There’s been some issues that have cropped up over the last couple of weeks and they want to sit down and have a bit of a talk about what they can do about it.”
This was published by ABC.net.au.