First he turned smashed avocado into a much-discussed metaphor for the Millennial generation’s poor money saving discipline.

Now he’s challenging what he fears is often our overly casual national attitude to business entrepreneurship and ambition.

Notably, the demographer and social commentator, Bernard Salt, believes agribusiness and agricultural initiative on the global stage are obvious areas for Australia’s business spirit to rise significantly higher.

He says the farm sector not only has the raw resources and new technology to grow more agile and entrepreneurial at home, but also to become more enterprising and successful overseas – to the benefit of the whole economy, particularly in regional areas.

“We should be very, very good at agribusiness and in practical environmental management fields like water harvesting efficiency,” he said.

“I feel the rural sector’s capacity for making the most of its expertise and `can do’ approach to getting a job done could be contributing more to the world’s food supply chain.”

Creating businesses should be a “noble goal” of far more young Australians, according to Mr Salt, who recently retired as a partner and trends forecaster with big professional services company KPMG.

Australia should be very good at agribusiness on a global scale and encouraging enterprising business ambition, says business and social trends analyst and commentator, Bernard Salt.

Fortunately, the family farm has probably been one of our greatest reservoirs for entrepreneurs and ingenuity– Bernard Salt.

“When you look at Australia’s competitive advantages on a world scale, we’re pretty good at mining and we have a lot of ability to deliver safe, clean food in a timely fashion to markets who need it,” he said.

“Strategies for efficient agricultural production and reliable supply service networks have to keep up with the planet’s population growth from 7 billion to 9b (by 2050).

“Fortunately, the family farm has probably been one of our greatest reservoirs for entrepreneurs and ingenuity – and regional Australia still makes an authentic contribution in this area.”

Having hit the headlines last year with his witty, but poignant, observations about Australia’s next generation home buyers being unable to seriously save for a house because they wasted money on cafe breakfasts of smashed avocado on sourdough, or had  insatiable overseas holiday habits, Mr Salt’s next target is Australia’s need for entrepreneurship.

More must be done to encourage healthy business aspiration, he said.

Originally Published by Stock and Land, continue reading here.